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How ServiceNow (NOW) makes money: Q2 2026 revenue breakdown

US GAAP · $M · vs Q2 2025 · reported 07/22/2026

ServiceNow, Inc. is an American software company that supplies cloud computing platforms for the creation and management of automated business workflows. · Wikipedia

More about the company

The company was founded in Santa Clara, California, United States, in 2003 by Fred Luddy. It is listed on the New York Stock Exchange and is a constituent of the S&P 100 and S&P 500 indices.

Key growth driver: Subscription — the fastest-growing revenue line: $3,877, +25% y/y. · by the Q2 2026 report

How does ServiceNow make money?

ServiceNow brought in $3.99 billion of revenue in Q2 2026, up 24% year over year. The largest source was Subscription: $3.88 billion, or 97% of the total, followed by Professional Services & Other ($110M, 3%). Net income for the quarter was $298 million, down 23% year over year.

Revenue by source, Q2 2026
  • Subscription$3.88B · 97% · +25%
  • Professional Services & Other$110M · 3% · +8%

Shares of $3.99B total revenue; changes are year over year, as reported. ≈ marks lines derived from disclosed totals. The same flows are drawn in the Sankey chart below.

When is NOW’s next earnings date?

Wednesday, November 4, 2026estimated

ServiceNow (NOW) has not confirmed the date yet; Nov 4, 2026 is an estimate based on the company's past reporting schedule and may move once the date is announced. Consensus EPS forecast: $0.57 (12 analysts), vs $0.59 in the same quarter last year.

What time does NOW report? Usually after market close: the last 4 results releases reached the SEC at 4:11 pm, 4:49 pm, 4:11 pm, 4:11 pm ET.

Last report: Jul 22, 2026 (Q2 2026) — broken down in the Sankey chart below. Dates and consensus: Nasdaq / Zacks Investment Research; companies do reschedule. Who else reports this week →

All figures in $M.

Revenue

$3,987

+24%

Gross profit

$2,818

+13%

71% margin

Operating income

$162

−55%

4.1% margin

Net income

$298

−23%

$0.29 diluted EPS

Sankey diagram of NOW (ServiceNow) earnings report for Q2 2026: revenue, costs and profitSubscription$3,877 · +25%Professional Services &Other$110 · +8%Total Revenue$3,987 · +24%Cost of Revenue$1,169 · +61%Gross Profit$2,818 · +13%71% marginSales & Marketing$1,372 · +22%R&D$915 · +25%G&A$369 · +36%Operating Income$162 · −55%4.1% marginInterest Income$70 · −40%Other Income,net*$206 · vs −$3incl. $273M unrealizedgains on strategicinvestments*Pre-tax Income$438 · −7%Income Tax$140 · +63%32% effective rate vs 18%Net Income$298 · −23%$0.29 diluted EPS

Verdict: Revenue growth stayed strong at +24% driven by subscription demand, but GAAP operating income collapsed 55% and net income fell 23% as acquisition-related amortization, integration costs and a spike in the effective tax rate outweighed underlying momentum, masking a healthier non-GAAP operating margin story.

OCF $2,257M (6mo, -6% y/y) · Free cash flow $2,299M (6mo, +14%) · $225M open-market buybacks in Q2 + $2.0B ASR in Q1 · No dividend · RPO $29.0B +21% y/y · 658 customers with ACV >$5M

Source and notation

* marks non-cash / ≈ estimated. Source: ServiceNow, Inc. press release / 10-Q (SEC EDGAR).

Open the chart as a PNG image ↗ · for sharing and presentations · free to reuse, CC BY 4.0

Heads-up

NOW earnings history: past report dates

Jul 22, 2026 Wed4:11 pmafter market closeJun 30, 2026$4.0B+24% y/y$0.29−22% y/y
Apr 22, 2026 Wed4:49 pmafter market closeMar 31, 2026$3.8B+22% y/y$0.45+2% y/y
Jan 28, 2026 Wed4:11 pmafter market closeDec 31, 2025≈$3.6B+21% y/y≈$0.38+3% y/y
Oct 29, 2025 Wed4:11 pmafter market closeSep 30, 2025$3.4B+22% y/y$0.48+17% y/y
Jul 23, 2025 Wed4:11 pmafter market closeJun 30, 2025$3.2B+22% y/y$0.37+48% y/y
Apr 23, 2025 Wed4:11 pmafter market closeMar 31, 2025$3.1B+19% y/y$0.44+33% y/y
Jan 29, 2025 Wed4:13 pmafter market closeDec 31, 2024≈$3.0B+21% y/y≈$0.37
Oct 23, 2024 Wed4:11 pmafter market closeSep 30, 2024$2.8B+22% y/y$0.41
How we count

Report date and time — when the company filed its results press release with the SEC (Form 8-K, Item 2.02); the regular session runs 9:30 am – 4:00 pm ET. Revenue and diluted EPS — the company’s XBRL filings, EPS adjusted for stock splits; ≈ — fourth quarter derived as full year minus three quarters. Source: SEC EDGAR.

ServiceNow: 5-year financials

202513,2781,8241,7484,576
202410,9841,3641,4253,415
20238,9717621,7312,704
20227,2453553252,173
20215,8962572301,799

$ millions, annual 10-K reports on SEC EDGAR (US GAAP).

How we calculate

Figures are the annual report lines as filed, no adjustments. Free cash flow is operating cash flow minus capital expenditures; dividends are cash paid to common shareholders during the year. “—” means the line isn’t in the filing.

Corporate governance

1.5/2mostly good

How the company treats minority shareholders: 2 — well, 0 — systematically poorly.

More
  • Jan 202610-K 2025: a single class registered — NOW common stock; no dividends, earnings are reinvested. sec.gov ↗
  • Dec 2025SBC was $1.955B on revenue of $13.28B (14.7%); diluted shares +3.4% over 2020–2025 (XBRL). data.sec.gov ↗
  • Jul 2026Per the 10-Q for Q2 2026: the only proceeding named is a DOJ investigation into the 2023 hiring of the former U.S. Army CIO; no shareholder suits. sec.gov ↗

Scoring: 2.0 −0.5 (criterion 1: SBC 14.7% of revenue in 2025, threshold 10%) = 1.5

Share classes
Single class of common stock (10-K 2025 cover).
Dilution
Diluted shares 2020→2025 +3.4% (adjusted for the 5-for-1 split in December 2025), but SBC of $1.96B equals 14.7% of revenue → 0.5 deduction.
Disclosure
Full reporting, filed on time.
Dividends
Does not pay and has not promised dividends; $1.84B of buybacks in 2025.
Lawsuits & regulators
No shareholder suits or SEC cases; the DOJ investigation into hiring the former U.S. Army CIO (a procurement conflict of interest) is not investor fraud — no deduction.
Related parties
No material related-party transactions disclosed.

How the score works · checked as of Sep 2026

ServiceNow (NOW) earnings: FAQ

How does ServiceNow make money?

ServiceNow brought in $3.99 billion of revenue in Q2 2026, up 24% year over year. The largest source was Subscription: $3.88 billion, or 97% of the total, followed by Professional Services & Other ($110M, 3%). Net income for the quarter was $298 million, down 23% year over year.

When is NOW's next earnings date?

ServiceNow (NOW) has not confirmed the date yet; Nov 4, 2026 is an estimate based on its past reporting schedule.

What time does NOW report earnings?

ServiceNow usually reports after market close: its latest results release was filed with the SEC at 4:11 pm ET on Jul 22, 2026.

When did NOW last report earnings?

ServiceNow reported Q2 2026 results on Jul 22, 2026.

What is the EPS estimate for NOW's next earnings?

The consensus EPS forecast is $0.57 (12 analysts), vs $0.59 in the same quarter last year.

Where can I find ServiceNow's financial statements?

On SEC EDGAR: quarterly reports (10-Q), the annual report (10-K) and earnings releases (8-K). The “Verified” badge next to the chart links to NOW's filings; this page breaks the latest report down in a Sankey chart.

What was NOW's net income in Q2 2026?

ServiceNow reported net income of $298M for Q2 2026 (−23% year over year), under US GAAP.

New to earnings reports? Start with how to read an earnings report.

How this page was made: the figures come from the company's own report on SEC EDGAR; the summary and nuances were drafted by our model from that report. Figures checked against the filing on 08/25/2026. How we make the breakdowns · Report an error

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